Keeping the Brand Promise: A way to enhance the impact and ROI of your branding and marketing

No matter how effectively you market to customers, there will always be a gap between what is promised by your brand and what is delivered by your employees. In fact, the more powerful and well established your brand promise, the more you stand to lose when your customers' experience doesn't measure up.

We can help you bridge the gap:

Our dynamic one-day learning event takes over where your marketing leaves off — engaging, informing, and motivating your people (including management) so that they keep the promises that the brand makes to your customers.

Participants work together, interacting with a table-sized visual "map" and activity cards. Click to enlarge.

The program features three main modules:

  • "The Substance of Our Brand"
  • "The Experience Our Customers Prefer"
  • "The Role of Brand Steward"

Each module contains several engaging interactive activities for teams and individuals.

Every element is fully customized based on your desired outcomes, using your logo, campaign visuals, and brand-specific content.

More than simply viewing the latest campaign, or reading about the branding effort in a company publication, our program ensures that your employees understand and embrace their roles, gain usable insights about the customer, and then practice and apply the skills and behaviors that are expected of them.

And you can see the results in productivity, customer loyalty, and greater return on your brand and marketing investments.

Adding our learning component to your branding initiative or marketing campaign will help you:

  • Increase your marketing's effectiveness by directly impacting interactions with customers well beyond the point where they read, view, or "click-through"
  • Create a level of consistency and continuity — your entire organization performs in a way that reflects your business goals, while giving your customers the experience they prefer
  • Enhance employee engagement, motivation, and loyalty — as they learn how much the company values them, and their critical role in delivering on the brand promise and building the business

What Happens Next

We would appreciate the chance to meet in person with you to discuss a partnership. We also stand ready to share case histories and recommendations from our clients.

Contact Craig Davis at (813) 220-1069 or